With the user's consent, businesses are now authorized to transmit non-transactional messages beyond the 24-hour limit. These messages may include product recommendations, back-in-stock notifications, and time-sensitive offers, as well as informational alerts.
It is advisable to provide detailed and unambiguous information when submitting a template for Facebook review since the reviewers may lack familiarity with your business. Including a sample can help provide more context regarding how the template will be utilized.
Exercise caution when formatting your content. Verify that there are no spelling errors and ensure that you use the appropriate formatting conventions, such as double curly brackets, to identify variable parameters such as {{name}}, {{amount}}, and so on.
Please be aware that templates containing sensitive content will not be approved. Avoid including abusive or threatening language in your template message, as well as requesting sensitive personal information from customers.
Messages ought to meet certain criteria such as being anticipated, pertinent, and timely. Customers must have already given consent to receive such messages, which should be tailored to their preferences with a distinct call to action(s) and delivered at a logical time.
In addition to the aforementioned guidelines, kindly take into account the following recommendations to expedite the approval process:
Ensure that your template name is readily understandable. Instead of utilizing a generic designation such as "template_014", it is preferable to provide a descriptive and informative label like "bus_ticket_details".
Please avoid using a combination of languages in your template content. It is recommended to use only one language, and refrain from using mixed languages such as "Hindi-English" or "Spanish-English".
If you wish to send a template message to re-open the 24-hour window, we recommend selecting a template that relates to your previous conversation with the customer.
“I'm sorry that I wasn't able to respond to your concerns yesterday but I’m happy to assist you now. If you’d like to continue this discussion, please reply with ‘yes’".
“I was able to do some follow-up based on our previous conversation, and I’ve found the answer to your question about our refund policy. If you’d like to continue our conversation, please say ‘yes’".